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Interaction Design Studio
Spring 2013


6 weeks


Louise Briguglio
Stephanie Butler
Arthur Hong
Stephen Trahan



User Researcher
Interaction Designer


Competitive Analysis


Balsamiq Mockups


The goal of this project was to design a mobile social networking app for a specific audience. We also needed to ensure that our app presented social interaction in a novel way, different from existing social networking apps. In order to expand our experience with unfamiliar users, we were told to select a group with which we had little or no experience. Our team decided to focus on parents of young children.


Our research started with an online survey targeted at parents of children ages 10 and younger, and within a week we had over 300 responses. Overwhelmingly parents claimed privacy concerns as their primary reason for avoiding or restricting use of social networking apps when it came to sharing information about their children. Many also expressed an interest in closing the geographical barriers between their children and their grandparents and other family members. We sought to address these concerns and help families share the story of their child's growth and development. After gathering survey data we performed a competitive analysis of many social networking apps that target parents and children such as Life360, Sweet Baby, Kidfolio, and Blurb.

Based on our findings, we created personas and a short storyboard to show how Barbara shares the story of her daughter Eloise's trip to a pumpkin patch. They then shared the story with "Babbo" – Eloise's grandfather, Dave.

In order to start crafting our app we spent time developing navigation flows and building prototypes for user testing. We then created a moodboard to capture the feeling and tone we wanted which lead to a design language and design specifications.

We took the information we gather from our user testing and applied it to the navigation flow and overall app functionality. At the same time we created a detailed design language and design specification for our app.

Though we had a solid foundation for our design and navigation, we continued to show our application to users in our target audience for feedback. We incorporated the feedback into our design and the final product of our work was a demo video of our design.


Creating an app for an unfamiliar user base is challenging, especially when you only have 6 weeks. In that short time we were able to conduct research, survey competitors, prototype, user test, refine, and polish to create a detailed design specification that lead to a high fidelity prototype video. Though the project was demanding with my ambitious course load, the feedback from our users and their reception of our final prototype was incredibly rewarding.